Lær CradlePeople bedre at kende

Arkitekter, journalister, kunstnere, ingeniører, studerende… Der er allerede mange forskellige kræfter i CradlePeople, der arbejder for et affaldsløst samfund og et positivt fodaftryk. I hele 2014 vil du kunne læse spændende interviews med flere af de mange aktive i CradlePeople.

Juni 2014: Charles-David Mpengula

Charles-David Mpengula er en ildsjæl, der til daglig underviser og forsker i erhvervsøkonomi og strategi indenfor cirkulær økonomi på Niels Brock. Her samarbejder han også med universiteter i Kina og England. Han har desuden fungeret som rådgiver for KPMG, NORSAD og Carl Bro. Derudover er han medlem af bestyrelsen i Expat, Dansk Erhverv og Green Cross samt rådgiver for Grøn Omstillingsfond.

Interviewet er på engelsk.

Why are you a member of CradlePeople?
For me, CradlePeople serves a window in the Danish society that is was not served before: a hub where people sharing a common interest can exchange experiences, and build professional, academic and social networks. This common interest is how to do good in our various capacities so that the three important dimensions of equity, economy and ecology can work positively together with the goal of building a healthy living environment now and for the future- for all of life. I continuously benefit a lot from the facilitatory role that Cradlepeople plays, and for the wonderful people that I have met because of CradlePeople. At times I sit back and wonder how lucky I am to find so many people with such good hearts from diverse industries in one network organisation. Through my reflections, I have come to conclude that whether it’s business, academics or anything else, true success comes out of doing the right thing and seeking to be good. Cradlepeople is living proof that more and more people are striving for this.

What is your vision of CradlePeople?
My vision for CradlePeople is that it becomes a network organisation at all levels, that is, not only to motivate and strengthen common dialogue for people-to-people and organisation-to-organisation networks, but also to link industry-to-industry and to fulfill the role of reaching leaders in companies. It can plant the seed in the hearts of visionary leaders that will help them to see the bigger picture. The bigger picture is that despite competing in business, all businesses must work together in the common goal of doing good to our planet if business is to exist at all in the future. Our planet brings us all together, and that is one thing we cannot compete against each other for.

Why should we have a waste-less society?
Walter Stahel many years back put insight to paper when he gave birth to the concept of eliminating waste and buying performance. McDonough and Braungart have relentlessly worked passion into this and spelled out principles coined into Cradle to Cradle which help businesses with a measurable way of how to be good and not less bad. Simply, waste is bad business. That’s because waste is “food” in one form or another and throwing away “waste” is the same as throwing away nutrients that are needed to build business. Nutrients are ingredients for products and services and these are necessities for life. Life in turn should give back to the earth, the nutrients that it needs to give us more life. These insights have been very well put together in the Circular Economy. Waste is the one thing if not eliminated, will be responsible for ending life. Some key ways of living in a waste free society or what I would term a nutrient-full society is by developing a culture of a borrowing relationship, a sharing relationship and a barter relationship. In the big picture, everything we “own” is borrowed from the earth anyway. We find it on our planet and we leave it here. So why not live responsibly with it here and avoid wasting it? Interesting links online are: sustainia.me, ellenmacarthurfoundation.org, epea.com which have many more metalinks and a wealth of information.

I work with academia: the resource for the knowledge industry. I focus on higher education- university level education. I see myself as a learning facilitator. My main area is business administration and I amspecialised in business and the ecological and social environment in what is called Greening Business. If I am not able to help somebody learn how to transform knowledge into how to do good in business and create abundance in profits and abundance in nature and life, then my goal is unfulfilled. I am uncompromising on focusing on less bad. It’s not an option. We must do good: be responsible business people. I believe that from the thousands I have taught over years, I have gotten the message through to some- beyond just passing exams. A number are future leaders and influencers. These people can motivate many others. And a number have also motivated me! In my greening business lectures, I focus on making all the theories that were once very fluffy to students executable in business today. I believe that education at all levels is the most effective tool to teach people on not only being resource efficient but being resource effective. This applies to life in general and in to business specifically. Greening business can only truly be practiced if one’s own ethics are challenged to doing good. It starts from me and you. So I find ways in which the corporate sector and the academic sector can work together in greening projects- through green business models. Today at Niels Brock Denmark, where I work, we are introducing greening business education to China and Vietnam and more countries in Asia, and it’s overwhelming how, for instance, Vietnam is so excited about it!

Allow me to recommend a small book that I just finished reading. It is written as a fable and I believe it can be enjoyed by all from children to adults. The title is “Our Iceberg is Melting” by John Kotter from Harvard. It’s a story of a colony of penguins in Antarctica and how they try to survive against all odds. It’s so exciting and teaches us how all of us can manage the most challenging thing in our lives: changing and succeeding! And I believe we all can.

Se en kort film, hvor Charles forklarer om begrebet “bæredygtig business”:


Maj 2014: Janus Hecht, frivillig konsulent i CradlePeople
April 2014: Julie Swane, medstifter af CradlePeople
Marts 2014: Tina Sig Olesen, produktdesigner i CradlePeople
Februar 2014: Sussi Hørup, bestyrelsesmedlem i CradlePeople
Januar 2014: Rune Jørgensen, frivilligkoordinator i CradlePeople
December 2013: Lasse Lind, næstformand i CradlePeople